Content Marketing Manager – Retail/Consumer sector

Boston, Chicago, Los Angeles, New York, San Francisco, Houston

Job Description: 

L.E.K. is seeking an experienced Content Marketing Manager to oversee our consumer products and retail industry marketing efforts in the Americas region. Primary focus is on the firm’s Consumer and Retail industry practices, while also providing support as needed on other industry sectors, including Technology and Media and Entertainment (M&E). Working closely with other members of the marketing team, sector operations colleagues and Managing Directors, this role will develop and execute the industry marketing and thought leadership plans from concept through to in-market execution.

 

The ideal candidate is a services marketing expert with strong editorial expertise and specific experience in a related consumer/retail/technology/M&E field. The Content Marketing Manager will report to the Head of U.S. Marketing and is responsible for developing and managing sector thought leadership, digital content campaigns, lead generation and other content distribution, and event marketing programs. The role will collaborate with others on the global marketing team on social media and digital communications, email marketing, public relations and event management. This role will solicit feedback from multiple stakeholders and manage multiple priorities to develop and execute sector marketing plans.

 

Responsibilities:

  • Develop and execute the firm’s marketing plans for the Consumer, Retail, Technology and M&E practice business units. Collaborate with subject matter experts to produce a broad range of digital and interactive content including white papers, blog posts, infographics, charts, videos, etc., including partnering with sector operations and knowledge management teams to draw out intellectual capital
  • Play an integral role in the editorial development and review process for all consumer/retail/technology-related content to ensure high publishing and promotional standards across all communications channels
  • Manage the publishing process for all sector thought leadership and marketing content including reviewing, proofreading and editing all content in accordance with an established quality control process and protocol. Content types include executive insights white papers, special reports, slide decks, surveys, website copy, video scripts and webinars
  • Collaborate with others on the marketing team, freelance writers and graphic designers to create and publish thought leadership and marketing content
  • Work closely with the Event Marketing specialist to support planning and management of proprietary and industry conferences and events (both live and online) including organizing sessions, negotiating sponsorship packages, and managing the production process of onsite and online marketing materials. Some light travel required.
  • Manage marketing budgets for the Consumer and Retail practices, as well as for the Technology and M&E practices
  • Ensure sector marketing plans and all activities support the global marketing plan and are aligned with brand standards, firm messaging and positioning and brand development
  • Effectively manage all active tasks in the project management platform (Wrike) and provide production updates to the Head of U.S. Marketing
  • Manage distribution of sector content and thought leadership through multiple channels across the marketing mix
  • Collaborate with business development managers to identify marketing opportunities to develop and track leads and other marketing and business development success factors.
  • Manage the Consumer/Retail marketing tracker to track the Consumer/Retail IP pipeline and report on marketing metrics and progress against the plans
  • Provide general marketing program management support across the enterprise as needed and provide ideas for improvement in marketing processes

 

Qualifications:

  • 7-10 years’ integrated marketing experience in a professional services firm, B2B business, publishing firm, or marketing agency that focuses on consumer categories
  • Knowledge of and experience in a consumer-oriented business (CPG, retail, technology, media & entertainment, etc.)
  • Ability to convert conceptual ideas and complex business concepts into compelling, marketable programs that support the firm’s and the sector’s goals
  • Strong research, editing and proofreading skills, especially in thought leadership and digital formats
  • Deep knowledge of digital content channels and concepts of content and thought leadership marketing, including lead generation techniques.
  • Demonstrated ability to plan and lead multiple projects, with flawless execution that drives results and delivers to tight deadlines
  • High energy; ability to collaborate and build strong relationships across the organization and thrive in a fast-paced environment
  • Strong understanding of a professional services firm culture and organization, as well as consumer / retail domain expertise
  • A blend of innovation and creativity, along with understanding of core business issues and key business drivers
  • Excellent communications, organizational and presentation skills
  • Event management experience a plus
  • Maturity to maintain poise under pressure, advise senior executives and manage competing priorities
  • Willingness to be proactive in bringing new, innovative ideas to the table and executing new programs
  • Critical thinker, creative problem solver and attention to detail and quality
  • Knowledge of marketing technologies including CRM, marketing automation, social media platforms and Google Analytics. Proficiency in PowerPoint a plus
  • Bachelor's degree required. Master’s degree in marketing or communications-related field a plus

 

  

Candidates responding to this posting must currently possess eligibility to work in the United States

L.E.K. Consulting offers a competitive compensation and benefits package

L.E.K. Consulting is an Equal Opportunity Employer

This opportunity is closed to applications.