Digital Marketing Specialist

Job Title: Digital Marketing Specialist

The Digital Marketing Specialist manages the day-to-day operations of the firm’s global website and microsites. The role also contributes in other areas, including but not limited to video production, analytics tracking and reporting, social media, and monitoring brand standards and usage. The successful candidate has experience managing a website content management system (CMS); has an eye for user experience and design best practices; demonstrates technical web knowledge and expertise; and is an innovative and detail-oriented individual with project management skills. The digital marketing specialist is based in the firm’s Boston office and reports to L.E.K.’s Director of Marketing.

Responsibilities:

• Manage, maintain and update L.E.K.’s global corporate website and microsites via the CMS (Drupal and Wordpress), including making proactive recommendations to continuously optimize the user experience
• Maintain a website road map as a framework to field and prioritize global website change requests
• Support members of the marketing team with major initiatives such as website redesigns or reskins, new site builds and other larger functionality implementations
• Track and monitor a list of L.E.K.-owned domains to ensure proper renewal and ownership
• Measure the performance of digital properties using various web analytics tools
• Partner with external web vendors to implement major web enhancements
• Manage video production, including project management for video shoots, managing vendors, and providing basic editing and feedback
• As part of the process of adding materials to the L.E.K. web site, review and ensure brand compliance on marketing collateral, brochures and a variety of corporate materials
• Act as point person with printers, including administering approvals for orders of business communications (letterhead, etc.)
• Act as back up to execute daily social media postings
• Provide other marketing project management support as required

 Desired skills and experience:

• Bachelor’s degree required.  Web technology certifications a plus
• Three to five years’ experience working in a fast-paced marketing environment, in an agency, B2B or professional services organization
• Experience managing a global B2B website via CMS, including preference for experience using Drupal and Wordpress
• Experience using industry standard web technologies and applications, for basic web development
• Experience using Google Analytics and other web analytics tools
• Working knowledge of marketing automation and CRM technologies
• Basic video editing capabilities
• Excellent project management and communication skills, including managing multiple priorities
• Familiarity with digital and social network management and analytics tools, and ability to stay current on new web technologies and trends
• Exposure to the concepts of best practice brand management, and an eye for detail and compliance
• Exposure to other online marketing initiatives such as SEO, paid search advertising and A/B testing
• Proficiency in the MS Office Suite, especially Excel and PowerPoint
• Working knowledge of Illustrator, Photoshop or InDesign a plus

Position is located in Boston, MA

L.E.K. Consulting offers competitive salary and benefits package commensurate with experience

Candidates responding to this posting must currently possess eligibility to work in the United States

L.E.K Consulting is an Equal Opportunity Employer