Job title: Marketing Coordinator - USA

Location: Mumbai/Gurgaon

Job description:

The Marketing Coordinator is a crucial member of the Marketing team at L.E.K. Consulting. The team is based in India and provides support to the Education Practice leadership team.

The successful candidate will join the Mumbai/Gurgaon office and will work as per the usual India work timings. The individual will initially support the firm's Global Education Practice and the Education Practice in the US, eventually transitioning to focus exclusively on providing dedicated support to the US Education Practice.

The Marketing Coordinator will be responsible for content development and coordination efforts, to enable the team to implement holistic marketing campaigns for the leadership team. Day-to-day responsibilities will include marketing coordination with a diverse group of stakeholders, executing targeted marketing campaigns, implementing the social media pipeline, supporting client engagement initiatives, events and webinars, video production, IP generation, research, and tracking performance measurement and analytics.

The individual in this role will gain exposure to a holistic B2B marketing set-up, at a fast-moving and international company.

The role includes, but is not limited to:

• Working with the Marketing Manager, Head of Marketing & Communications, and senior leadership to support production and delivery of marketing collateral
• Supporting content generation (website publication, social media promotions, blogs, infographics, reports, articles, etc.)
• Developing an effective social media pipeline and ensure promotions from Partner/ Global L.E.K. accounts, ensuring timely social media coverage, reporting, and tracking

• Cross-functional collaboration with the design, digital, and CRM teams to produce marketing materials (design collateral, videos, infographics, mailers, newsletters, etc.)
• End-to-end development and implementation of email campaigns and newsletters on Salesforce
• Managing and updating contact lists in CRM systems (Salesforce)
• Research and logistics support for webinars and on-ground events remotely, including networking elements for the teams attending the conference and collaborating with conference organizers on promotion elements
• Supporting the leadership team with business and client development activities, personal branding initiatives and any ad-hoc requests
• Developing/updating standard credentials
• Ideate and present new initiatives that the team can execute to optimize marketing activities and achieve goals
• Timely campaign performance measurement, analytics, and tracking using both in-house tools and online platforms
• Coordinate and collaborate with E.K.’s global digital marketing team, and, as appropriate,with colleagues in other regions to achieve specific as well as overall marketing goals

• Support overall brand building efforts for E.K. as a key representative of the marketing team at L.E.K. Consulting
• Coordination with the finance team on expense and marketing budget tracking

Role requirements

• At least 2 to 4 years of relevant experience in a marketing & communications role
• Bachelor’s degree or equivalent
• Excellent oral and written English communication skills
• Tact, professionalism, and a high degree of integrity and EQ
• Ability to interact with senior leaders and various stakeholders within the organization
• Ability to be calm, focused, and organized in a fast-paced and ambiguous environment
• A business-oriented focus and attention to detail, ensuring accuracy in each task
• A team player and someone who can collaborate with others
• Proficiency in Excel, PowerPoint, and AI tools
• Strong quantitative capabilities and facility with data-driven analytics
• Familiarity with Customer Relationship Management (CRM) systems (Salesforce), analytical platforms (Google Analytics, Tableau) are preferred
• Good understanding of consulting industry as well as the competitive market landscape
• Previous experience in a marketing and communications role is an advantage 

Benefits and Perks

• We are among the best-paying firms globally
• We have parental leaves (maternity and paternity) and flexible work options for new mothers
• We offer a range of other wellness benefits — health insurance, wellness apps, gym reimbursement, etc.